Mentors

Dr. Kirti Dutta, MBA, Ph. D. - Associate Professor – Marketing
Bharatiya Vidya Bhavan’s Usha & Lakshmi Mittal Institute of Management, Delhi

She has a rich experience of more than twenty years including eleven years of corporate experience. She is a prolific researcher and writer. She has co-authored more than 50 research papers that have been published in national and international journals and conference proceedings apart from contributing chapters in a number of edited books. Her research-based textbook on “Services: Marketing, Operations and Management” (co-authored with Dr Vinnie Jauhari), has been published by Oxford University Press in 2009. Her second book titled “Brand Management: Principles and Practices” has been published by the Oxford University Press in 2012. She is on the Editorial and Advisory board of International Journal on Customer Relations. She has been reviewing papers for The International Symposium on Management, Engineering and Informatics: MEI, since 2009. She is associated with Divjot since inception and guiding the team in strategizing the vision & mission of the organization.

She has seventeen years of experience in academics and corporate. She has published a number of research papers, case studies and articles in reputed journals both national and international. Her case studies are available in Oxford University Press online resources in the areas of Services Marketing and Brand Management. She has also presented papers in various National and International Conferences organized by IIM-A, IIM-L. Other than this she has also contributed chapters in edited books in the areas of CSR, Services Marketing and Hospitality Management. She has conducted MDPs in the areas of Sales force effectiveness, Business to Business Marketing as well as Entrepreneurship. She has also organized numerous seminars and workshops in the areas of Innovating Marketing Strategies, Services Marketing, CSR, Rural Marketing etc. Prior to joining BULMIM she has taught in ICFAI where she won accolades for her teaching, providing training to faculty as Lead Faculty. She is associated with Divjot since inception and guiding the team in alignment to implement CSR Projects.